Our core clientele is made up of the owners and employees of family owned businesses. The suite of products and services we use enables us to assist any closely held business or individual who wants to control their financial future.
We leverage the knowledge and experience of our founders and principals: Rachel Owens and Bill Sornstein. They each have invested over 25 years working with individuals and small businesses.
Our Financial Consultant's partnership with LPL Financial, a broker-dealer, means we can leverage their resources, research and deep knowledge for your benefit. Through the LPL Financial Registered Investment Advisor program, Rachel and Bill are able to provide financial planning services as Investment Advisor Representatives.
Bill and Rachel founded both Succession Strategies and Tri-Circle Financial & Insurance Services in 2000. The services provided for businesses and individuals were merged into our new entity, Tri-Circle Financial Strategies, in 2014.
Succession planning for our business clients has long been a focus of our practice. We are pleased to announce that we have identified a fellow LPL Advisor, Tori Patrick, as our successor for Tri-Circle Financial. Tori began her investment advisory practice in 2006 and is located in Mission Viejo. Her practice supports similar clients and we believe she shares our values of service, communication and advice with integrity.
We value our continued relationship and look forward to the years ahead. Bill and Rachel are not retiring now, but are helping our clients to meet Tori and begin building relationships. Below you can find more information about our team.
LPL Financial is one of the leading financial services companies and a publicly traded company on the NASDAQ under ticker symbol LPLA. The firm’s mission is rooted in the belief that objective financial guidance is a fundamental need for everyone. LPL does not offer proprietary investment products or engage in investment banking activities; this means advisors affiliated with LPL are not pressured or influenced by LPL to sell its products. Thousands of financial advisors nationwide are able to rely on the firm’s tools and resources to help them provide financial guidance and recommendations to help meet their clients’ needs. For more information about LPL Financial, visit www.lpl.com.
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Rachel has devoted herself to assisting women-owned and family owned businesses pursue the goal of growing and passing-on their companies. As a founding member and past-President of NAWBO-OC, she helps women business owners work towards growing their businesses. She helped found the Family Business Council at Cal State Fullerton as well as Succession Strategies, Inc.
With over 20 years of experience in financial services, Rachel has a wealth of knowledge that gives her an experienced perspective when working with our clients. She possesses additional expertise in real estate that she incorporates into her financial planning advice. Her financial planning practice focuses on helping family owned business owners develop the financial independence and estate plans* necessary to create a smooth business succession.
Rachel is a native southern Californian. She and her husband Dick are 25 year residents of the city of Irvine. They are active members of the Irvine sports community. They devote countless volunteer hours annually to the Ryan Lemmon Foundation, Irvine Pony and local high school booster clubs. Rachel’s passions include zumba and body combat workouts as well as cooking and hosting neighborhood gatherings.
Together with Rachel Owens, Bill has worked to help family owned businesses design and implement succession plans to pass their businesses to the next generation. He has a deep background in qualified plans. As the owner of Benefit Plan Services, he designed and administered pension, profit sharing plans and 401(k) for over 20 years. He is also an Accredited Investment Fiduciary.
His primary focus is helping family owned businesses thrive and to continue into the next generation. He helps them implement succession plans, family councils, and boards of directors. His focus is helping business owners attain financial independence by striving to build assets outside of the family business and by developing an effective exit strategy.
Bill has a 3rd degree black belt in Aikido and is the founder of Fudoshin Aikido Center. Fudoshin translates from Japanese as “unfettered mind”. Aikido is a defensive martial art focused on blending or harmonizing with your “opponent”.
He plays trumpet with his church choir and in several jazz and blues groups. He was born in Long Beach and lives in Santa Ana with his wife Camillia and their dogs Zack and Ella.