Skip to main content

bill@tricirclefinancial.com
714-560-1679    

rachel@tricirclefinancial.com
714-560-9022    

Tri-Circle Financial Strategies

Tri-Circle Financial Strategies

  • Home
  • Our Story
  • Our Clients
    • Individuals
    • Families
    • Business Owners
  • Services 
    • Business Succession
    • Pension & Profit Sharing Plans
    • Estate Planning
    • Financial Planning
    • Risk Management
    • Other Solutions
  • Investment Planning 
    • Guided Wealth Portfolios
    • Strategic Asset Management
    • Model Wealth Portfolios
  • Blog
  • Client Center
    • LPL Account View
    • Risk Profile
    • Guided Wealth Portfolios
  • Contact
  • Links

    You are here

  1. Home
  2. Our Story

Our Story

Tri-Circle Financial Strategies

Our core clientele is made up of the owners and employees of family owned businesses. The suite of products and services we use enables us to assist any closely held business or individual who wants to control their financial future.

We leverage the knowledge and experience of our founders and principals: Rachel Owens and Bill Sornstein. They each have invested over 25 years working with individuals and small businesses.

Our Financial Consultant's partnership with LPL Financial, a broker-dealer, means we can leverage their resources, research and deep knowledge for your benefit. Through the LPL Financial Registered Investment Advisor program, Rachel and Bill are able to provide financial planning services as Investment Advisor Representatives.

Bill and Rachel founded both Succession Strategies and Tri-Circle Financial & Insurance Services in 2000. The services provided for businesses and individuals were merged into our new entity, Tri-Circle Financial Strategies, in 2014.

Succession planning for our business clients has long been a focus of our practice.  We are pleased to announce that we have identified a fellow LPL Advisor, Tori Patrick, as our successor for Tri-Circle Financial. Tori began her investment advisory practice in 2006 and is located in Mission Viejo. Her practice supports similar clients and we believe she shares our values of service, communication and advice with integrity. 

We value our continued relationship and look forward to the years ahead.  Bill and Rachel are not retiring now, but are helping our clients to meet Tori and begin building relationships.  Below you can find more information about our team.

LPL Financial

LPL Financial is one of the leading financial services companies and a publicly traded company on the NASDAQ under ticker symbol LPLA.  The firm’s mission is rooted in the belief that objective financial guidance is a fundamental need for everyone.  LPL does not offer proprietary investment products or engage in investment banking activities; this means advisors affiliated with LPL are not pressured or influenced by LPL to sell its products.  Thousands of financial advisors nationwide are able to rely on the firm’s tools and resources to help them provide financial guidance and recommendations to help meet their clients’ needs.  For more information about LPL Financial, visit www.lpl.com.

Check the background of investment professionals associated with this site on FINRA’s BrokerCheck.


Photo of team member

Rachel Owens, AIF

Financial Consultant

714-560-9022
714-396-6531
714-560-0422
rachel@tricirclefinancial.com

Rachel has devoted herself to assisting women-owned and family owned businesses pursue the goal of growing and passing-on their companies.  As a founding member and past-President of NAWBO-OC, she helps women business owners work towards growing their businesses.  She helped found the Family Business Council at Cal State Fullerton as well as Succession Strategies, Inc. 

With over 20 years of experience in financial services, Rachel has a wealth of knowledge that gives her an experienced perspective when working with our clients.  She possesses additional expertise in real estate that she incorporates into her financial planning advice.  Her financial planning practice focuses on helping family owned business owners develop the financial independence and estate plans* necessary to create a smooth business succession.

Rachel is a native southern Californian.  She and her husband Dick are 25 year residents of the city of Irvine. They are active members of the Irvine sports community. They devote countless volunteer hours annually to the Ryan Lemmon Foundation, Irvine Pony and local high school booster clubs.  Rachel’s passions include zumba and body combat workouts as well as cooking and hosting neighborhood gatherings.

Background:

  • Accredited Investment Fiduciary (AIF) since 2019
  • Co-founded Tri-Circle Financial & Insurance Services, 2003
  • Co-founded Succession Strategies to consult with family businesses, 2001
  • Small Business Administration Women Business Advocate, 2000
  • Founding sponsor Family Business Council California State University, Fullerton, 1995
  • Founding-member NAWBO-OC Chapter, 1990
  • Bachelor of Arts degree – University of California, Irvine, 1974

Licenses and Registration:

  • Investment Advisor Representative of LPL Financial
  • Series 7 Registration with LPL Financial
  • Series 22 Registration with LPL Financial
  • Life, Health, Disability Income Insurance Licensed (California Insurance License #0714190)

 

Photo of team member

Bill Sornstein, AIF

Financial Consultant

714-560-1679
949-633-1419
714-560-0422
bill@tricirclefinancial.com

Together with Rachel Owens, Bill has worked to help family owned businesses design and implement succession plans to pass their businesses to the next generation.  He has a deep background in qualified plans.  As the owner of Benefit Plan Services, he designed and administered pension, profit sharing plans and 401(k) for over 20 years.  He is also an Accredited Investment Fiduciary.

His primary focus is helping family owned businesses thrive and to continue into the next generation.  He helps them implement succession plans, family councils, and boards of directors.  His focus is helping business owners attain financial independence by striving to build assets outside of the family business and by developing an effective exit strategy.

Bill has a 3rd degree black belt in Aikido and is the founder of Fudoshin Aikido Center.  Fudoshin translates from Japanese as “unfettered mind”.  Aikido is a defensive martial art focused on blending or harmonizing with your “opponent”.

He plays trumpet with his church choir and in several jazz and blues groups.  He was born in Long Beach and lives in Santa Ana with his wife Camillia and their dogs Zack and Ella.

Background:

  • Accredited Investment Fiduciary (AIF) since 2016
  • Co-founder Tri-Circle Financial Strategies, 2014
  • Co-founder Tri-Circle Financial & Insurance Services, 2003
  • Co-founder Succession Strategies to consult with family businesses, 2001
  • Past member, National Institute of Pension Administrators
  • Founder of Benefit Plan Services to administer qualified plans, 1981
  • Bachelor of Arts in Economics – Pomona College (Claremont, CA), 1977

Licenses:

  • Investment Advisor Representative of LPL Financial Services
  • Series 7 Registration with LPL Financial
  • Series 22 Registration with LPL Financial
  • Life, Health, Disability Insurance Licensed (California Insurance License #0539924)

 

Photo of team member

Tori Patrick

Financial Consultant

949-204-3800
(702) 591-0646
tori@psfgwealth.com

Tori Patrick is the founder and President of Progressive Strategies Financial Group, a comprehensive wealth management firm serving clients across the United States. Tori began her financial career in 1993 after receiving her Bachelors in Finance degree from UNLV. For two decades she has devoted her professional career helping individuals and business owners pursue their most critical investment and financial goals. Tori is an experienced advisor to a diverse group, including business executives, entrepreneurs, attorneys, physicians, engineers, professors, retirees, and many others.

As a fully independent financial advisor affiliated with LPL Financial, she is not restricted to any investment product or service, and may work exclusively for the benefit of her clients. Tori uses her comprehensive knowledge in the areas of finance, real estate, insurance and financial planning to help simplify her client’s financial lives. With the dramatic changes of today’s financial landscape Tori focuses on the strategies and solutions that can suitably address her client’s needs.

Strong alliances with CPAs, Attorneys, and other financial professionals, allow her to take a collaborative approach to Wealth Management and Retirement Planning. Her many years’ experience working with business executives and entrepreneurs, helps to support these entities in seeking to attract and retain quality employees; as well as transition wealth to future generations.

In 2006 Tori founded The Women’s Financial Forum. Since then she has reached hundreds of women through these free financial education workshops designed to not only educate but to empower women. Tori has enjoyed her involvement with United Way’s Women’s Leadership Council Board and National Association of Women Business Owners (NAWBO). She has appeared on KLAS-TV Channel 8 as a financial contributor and hosted the “Advice for Your Life” talk radio show on 970 AM KNUU Business and Financial Talk Radio.

Tori is married to husband Erik, and has one daughter Delaney. They enjoy outdoor activities like skiing, boating & camping. In her free time, you will often find Tori entertaining family and friends.

 

Contact Us

bill_rachel_outside

Please Let Us Know How We Can Be of Service to You

Contact Us

Sign Up

for our blog and get your free whitepaper: "5 Important Strategies for Small Business Owners."

Download Free Copy

We believe that understanding your risk profile and how to match it up with different investments is critically important.
One of the tools that we use is a web-based Investment Risk Profile.

To find out your “Risk Number”, click the Free Risk Profile button.

 

Check the background of this investment professional on FINRA's BrokerCheck

 

FINRA BrokerCheck

Contact info


  •   1633 E. 4th Street, Suite 216, Santa Ana, California 92701
  •   rachel@tricirclefinancial.com
  •   714-560-9022
  •   bill@tricirclefinancial.com
  •   714-560-1679

William Sornstein
1633 E. 4th Street, Suite 216
Santa Ana, CA 92701
CA Insurance #0539924

Rachel Owens
1633 E. 4th Street, Suite 216
Santa Ana, CA 92701
CA Insurance #0714190

Rachel Owens and William Sornstein are Registered Representatives with, and securities and advisory services are offered through, LPL Financial, a Registered Investment Advisor, member FINRA / SIPC.

The LPL Financial registered representatives associated with this site may only discuss and/or transact securities business with residents of the following states: Arizona, California, Colorado, Nevada, and Texas.

Sitemap | Legal, privacy, copyright and trademark information

LPL Financial Form CRS

© 2025 Tri-Circle Financial Strategies. All rights reserved.

Website Design For Financial Services Professionals