Bill Sornstein

Together with Rachel Owens, Bill has worked to help family owned businesses design and implement succession plans to pass their businesses to the next generation.  He has a deep background in qualified plans.  As the owner of Benefit Plan Services, he designed and administered pension, profit sharing plans and 401(k) for over 20 years.  He is also an Accredited Investment Fiduciary.

His primary focus is helping family owned businesses thrive and to continue into the next generation.  He helps them implement succession plans, family councils, and boards of directors.  His focus is helping business owners attain financial independence by striving to build assets outside of the family business and by developing an effective exit strategy.

Bill has a 3^rd degree black belt in Aikido and is the founder of Fudoshin Aikido Center.  Fudoshin translates from Japanese as “unfettered mind”.  Aikido is a defensive martial art focused on blending or harmonizing with your “opponent”.

He plays trumpet with his church choir and in several jazz and blues groups.  He was born in Long Beach and lives in Santa Ana with his wife Camillia and their dogs Zack and Ella.

Background:

• Accredited Investment Fiduciary (AIF) since 2016
• Co-founder Tri-Circle Financial Strategies, 2014
• Co-founder Tri-Circle Financial & Insurance Services, 2003
• Co-founder Succession Strategies to consult with family businesses, 2001
• Past member, National Institute of Pension Administrators
• Founder of Benefit Plan Services to administer qualified plans, 1981
• Bachelor of Arts in Economics – Pomona College (Claremont, CA), 1977

Licenses:

• Investment Advisor Representative of LPL Financial Services
• Series 7 Registration with LPL Financial
• Series 22 Registration with LPL Financial
• Life, Health, Disability Insurance Licensed (California Insurance License #0539924)